Introducing the perfect treat for summer picnics, lunch boxes, tea time....

The new Divine Chocolate bakery range now includes mini versions of the Divine muffins, chocolate chip cookies and brownies in bags of six – the perfect way of indulging in these delicious high-chocolate treats just a little at a time! The new packs, in the distinctive black and gold Divine livery, carry the Fairtrade Mark guaranteeing a fair deal for cocoa farmers and will be available from April in Waitrose (RRP £1.99 per bag).

Divine Chocolate Ltd, the leading Fairtrade company co-owned by 45,000 cocoa farmers who make up the Kuapa Kokoo cooperative, has worked with an expert bakery team  to create the first Divine range of bakery products. The three new products are made with the acclaimed Divine 70% dark chocolate, giving an exceptionally rich and indulgent flavour.  Perfect for sharing but equally tempting to hoard - we dare you to stop at just one!

With a high percentage of Divine 70% chocolate, Divine Mini Chocolate Muffins are moist and rich, giving you that heavenly chocolate experience.  Divine Mini Brownies have been created using an authentic American-style recipe making them crumbly on the outside and fudgy on the inside.  And if you’re more of a cookie monster, our premium Mini Cookies have a soft crumbly texture and are just perfect for that mid-afternoon chocolate fix!

Each pack contains six bite-size treats and comes elegantly packaged in an upright paper bag decorated with gold Adinkra symbols – the traditional symbols giving a clue to Divine’s Ghanaian roots.  Every time you indulge in one of these tempting mouthfuls you are not only guaranteed a truly Divine taste-trip, but are also assured that thousands of cocoa farmers will be receiving a fairer and more empowering deal.

The miniature bakery products are an exciting addition to Divine’s fast expanding range – a fabulous way to experience the acclaimed 70% dark Divine chocolate combined with a Fairtrade assurance.  Divine Chocolate has unique ethical credentials because it not only pays the Fairtrade price for its cocoa, it is actually co-owned by Kuapa Kokoo, the Ghanaian cocoa farmers cooperative that supplies all Divine’s cocoa.  So the farmers contributing to your chocolate experience get a share in Divine profits too. 

Divine Mini Chocolate Muffins made with 70% dark chocolate: £1.99 from Waitrose.

Divine Mini Chocolate Brownies made with 70% dark chocolate: £1.99 from Waitrose.

Divine Mini Chocolate Cookies made with 70% dark chocolate: £1.99 from Waitrose.

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Please contact Charlotte Borger or Rosanna Mayhew on 0207 378 6550, charlotte@divinechocolate.com for images and more information.

Editors notes:

• For more details about the Divine range of Fairtrade chocolate and the story of Divine and Kuapa Kokoo visit www.divinechocolate.com

• For sales and stockist enquiries contact alistair@divinechocolate.com or find more details on www.divinechocolate.com

• Divine Chocolate Ltd is co-owned by Kuapa Kokoo, a co-operative of 45000 cocoa farmers in Ghana who grow the Fairtrade beans for Divine and Dubble, and who share in the profits.

• All Divine products carry the Fairtrade Mark. This is an independent guarantee certified by the Fairtrade Foundation that the ingredients are sourced under internationally agreed fair trade terms and conditions. These include a guaranteed, secure minimum price, an extra social premium payment for the farmers to invest in their own community programmes, long term trading contracts, decent health and safety conditions – all aimed at empowering farmers to improve their own living standards and prospects for the future.

• Divine Chocolate has won a number of prestigious awards.  These include Good Housekeeping’s Favourite Fairtrade Product 2008 and Best Food Brand in the SHE magazine Ethical Awards 2007.  Divine Chocolate Ltd was awarded Best Social Enterprise 2007 at the Enterprising Solutions awards run by the Office of the Third Sector.

• The UK chocolate market alone is worth approximately £3.4 billion a year: if Fairtrade products can capture even a small proportion of that market, producers in developing countries gain real benefits.

• Divine partnered with bakery firm Innov8ive Foods to create the Divine bakery range.