Divine is introducing its first price rise in five years 
Over the years Divine has managed to maintain its selling prices by absorbing the increments in ingredient and production costs. Unfortunately, we now have no option but to introduce a price rise across our product range to reflect significant cost increases in our ingredients. In January we included Fairtrade sugar from Malawi, which had a significant impact on our production costs. There have since been increases in the cocoa price and, more recently, a considerable rise in the cost of milk, which is becoming more difficult to secure.